SRI KRISHNA COLLEGE OF ENGINEERING AND TECHNOLOGY

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AUTHENTICITY : WHAT CONSUMERS REALLY WANT (Record no. 22747)

MARC details
000 -LEADER
fixed length control field 00543nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221105s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591391456
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENGLISH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8343 GIL (MBA)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number JAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name JAMES H GILMORE; JOSEPH PINE B
245 #0 - TITLE STATEMENT
Title AUTHENTICITY : WHAT CONSUMERS REALLY WANT
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. JAMES H GILMORE AND B JOSEPH PINE II
250 ## - EDITION STATEMENT
Edition statement -
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. HARVARD BUSINESS SCHOOL PRESS
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 299 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CONSUMER BEHAVIOUR
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
    HARD BINDING     Sri Krishna College of Engineering and Technology Sri Krishna College of Engineering and Technology MBA RACK 5 / SHELF 263 19/07/2008 1139.98   658.8343 GIL (MBA) 36098 05/11/2022 1139.98 05/11/2022 Book MBA
2CQR AUTOMATION PVT. LTD.
Phone no. 91-99620 02002, 91-93620 02002, info@2cqr.in



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