MARKETING CONCEPTS AND CASES (Record no. 21262)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00552nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221105s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070600902 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENGLISH |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | MIC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MICHAEL J ETZEL; BRUCE J WALKER; WILLIAM J STANTON; AJAY PANDIT |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING CONCEPTS AND CASES |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii+735+N-23 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term following geographic name entry element | THE NATURE AND SCOPE OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 375 |
| -- | HB 8468 21/12/2007 |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PAPER PACK | Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | CL-MBA / RACK 2 SHELF 7 | 03/11/2007 | 375.00 | 658.8 | 33491 | 05/11/2022 | 375.00 | 05/11/2022 | Book | MANAGEMENT |
