MARKETING MANAGEMENT TEXT AND CASES (Record no. 21247)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00481nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221105s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070603952 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENGLISH |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | RAJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RAJIV LAL; JOHN A QUELCH; KASTURI RANGAN V |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT TEXT AND CASES |
| 250 ## - EDITION STATEMENT | |
| Edition statement | - |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii+812 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | HB 8471 19/12/2007 |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PAPER PACK | Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | REF RACK10 / SHELF 724 | 20/10/2007 | 480.00 | 658.8 | 33368 | 05/11/2022 | 480.00 | 05/11/2022 | Book | MANAGEMENT | |||||
| PAPER PACK | Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | MBA RACK 4 / SHELF 180 | 20/10/2007 | 480.00 | 658.8 (MBA) | 33369 | 05/11/2022 | 480.00 | 05/11/2022 | Book | MBA | |||||
| PAPER PACK | Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | CL-MBA / RACK 2 SHELF 30 | 20/10/2007 | 480.00 | 658.8 | 33370 | 05/11/2022 | 480.00 | 05/11/2022 | Book | MANAGEMENT | |||||
| PAPER PACK | Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | MBA RACK 4 / SHELF 179 | 04/12/2007 | 395.00 | 658.8 | 33912 | 05/11/2022 | 395.00 | 05/11/2022 | Book | MANAGEMENT | |||||
| PAPER PACK | Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | CL-MBA / RACK 2 SHELF 32 | 04/12/2007 | 395.00 | 658.8 | 33913 | 05/11/2022 | 395.00 | 05/11/2022 | Book | MANAGEMENT | |||||
| PAPER PACK | Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | MBA RACK 4 / SHELF 177 | 04/12/2007 | 395.00 | 658.8 | 33914 | 05/11/2022 | 395.00 | 05/11/2022 | Book | MANAGEMENT |
