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MARKETING ENGINEERING : COMPUTER-ASSISTED MARKETING ANALYSIS AND PLANNING (Record no. 19430)

MARC details
000 -LEADER
fixed length control field	00479nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	221105s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8129700050
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	ENGLISH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number	GAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	GARY L LILIEN; ARVIND RANGASWAMY
245 #0 - TITLE STATEMENT
Title	MARKETING ENGINEERING : COMPUTER-ASSISTED MARKETING ANALYSIS AND PLANNING
250 ## - EDITION STATEMENT
Edition statement	2
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	PEARSON EDUCATION
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc.	2005
300 ## - PHYSICAL DESCRIPTION
Extent	518
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book

Holdings
Withdrawn status	Lost status	Materials specified (bound volume or other part)	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Cost, replacement price	Price effective from	Koha item type	Public note
		HARD BINDING			Sri Krishna College of Engineering and Technology	Sri Krishna College of Engineering and Technology	CL-MBA / RACK 3 SHELF 30	28/03/2007	295.00	1	658.83	30632	27/03/2023	17/11/2022	295.00	05/11/2022	Book	MANAGEMENT

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