STRATEGY IN ADVERTISING : MATCHING MEDIA AND MESSAGES TO MARKETS AND MOTIVATIONS (Record no. 16388)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00470nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221105s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844230944 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENGLISH |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 MBA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | LEO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LEO BOGART |
| 245 #0 - TITLE STATEMENT | |
| Title | STRATEGY IN ADVERTISING : MATCHING MEDIA AND MESSAGES TO MARKETS AND MOTIVATIONS |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | NTC BUSINESS BOOKS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 406 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 0 |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HARD BINDING | Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | REF RACK 5 / SHELF 402 | 16/07/2006 | 300.00 | 659.1 MBA | 26058 | 05/11/2022 | 300.00 | 05/11/2022 | Book | MBA |
