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BRAND ROYALTY HOW THE WORLDS TOP 100 BRANDS THRIVE AND SURVIVE (Record no. 15323)

MARC details
000 -LEADER
fixed length control field	00458nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	221105s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0749444398
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	ENGLISH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827 HAI (MBA)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number	MAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	MATT HAIG
245 #0 - TITLE STATEMENT
Title	BRAND ROYALTY HOW THE WORLDS TOP 100 BRANDS THRIVE AND SURVIVE
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	KOGAN PAGE
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc.	2004
300 ## - PHYSICAL DESCRIPTION
Extent	314
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term following geographic name entry element	MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
--	0
--	395

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type	Public note
				Sri Krishna College of Engineering and Technology	Sri Krishna College of Engineering and Technology	REF RACK 5 / SHELF 432	27/03/2006	395.00		658.827 HAI (MBA)	24575	05/11/2022	395.00	05/11/2022	Book	MBA

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