ADVERTISING MEDIA PLANNING : A BRAND MANAGEMENT APPROACH (Record no. 12774)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00478nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221105s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 812032529X |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENGLISH |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 (MBA) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | LAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LARRY D KELLEY; DONALD W JUGENHEIMER |
| 245 #0 - TITLE STATEMENT | |
| Title | ADVERTISING MEDIA PLANNING : A BRAND MANAGEMENT APPROACH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | PRENTICE-HALL |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 144 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term following geographic name entry element | ADVERTISING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 0 |
| -- | 125 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note | Materials specified (bound volume or other part) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | MBA RACK 4 / SHELF 223 | 29/05/2004 | 125.00 | 659.1 (MBA) | 20332 | 05/11/2022 | 125.00 | 05/11/2022 | Book | MBA | ||||||
| Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | REF RACK 5 / SHELF 434 | 29/05/2004 | 125.00 | 659.1 (MBA) | 20368 | 05/11/2022 | 125.00 | 05/11/2022 | Book | MBA | ||||||
| Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | MBA RACK 4 / SHELF 223 | 20/03/2009 | 125.00 | 659.1 KEL (MBA) | 39261 | 05/11/2022 | 125.00 | 05/11/2022 | Book | MBA | PAPER PACK | |||||
| Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | MBA RACK 4 / SHELF 223 | 20/03/2009 | 125.00 | 659.1 KEL (MBA) | 39262 | 05/11/2022 | 125.00 | 05/11/2022 | Book | MBA | PAPER PACK | |||||
| Sri Krishna College of Engineering and Technology | Sri Krishna College of Engineering and Technology | MBA RACK 4 / SHELF 223 | 20/03/2009 | 125.00 | 659.1 KEL (MBA) | 39263 | 05/11/2022 | 125.00 | 05/11/2022 | Book | MBA | PAPER PACK |
