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MARKETING AESTHETICS: THE STRATEGIC MANAGEMENT OF BRANDS, IDENTITY AND IMAGE

BERND SCHMITT; ALEX SIMONSON

MARKETING AESTHETICS: THE STRATEGIC MANAGEMENT OF BRANDS, IDENTITY AND IMAGE - - FREE PRESS 1997 - 343

ISBN: 0584826550

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.827 (MBA) / BER

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MARKETING AESTHETICS: THE STRATEGIC MANAGEMENT OF BRANDS, IDENTITY AND IMAGE