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SATISFACTION A BEHAVIORAL PERSPECTIVE ON THE CONSUMER

RICHARD L OLIVER

SATISFACTION A BEHAVIORAL PERSPECTIVE ON THE CONSUMER - MCGRAW HILL BOOK COMPANY 1996 - 432

ISBN: 0071154124

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.812 (MBA) / RIC

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SATISFACTION A BEHAVIORAL PERSPECTIVE ON THE CONSUMER