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NET GAIN EXPANDING MARKETS THROUGH VIRTUAL COMMUNITIES

JOHN HAGEL; ARTHRU G ARMSTRONG

NET GAIN EXPANDING MARKETS THROUGH VIRTUAL COMMUNITIES - HARVARD BUSINESS SCHOOL PRESS 1997 - 238

ISBN: 0845847595

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.800285467 (MBA) / JOH

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NET GAIN EXPANDING MARKETS THROUGH VIRTUAL COMMUNITIES