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MARKETING STRATEGY PLANNING AND IMPLEMENTATION

ORVILLE C WALKER; HARPER W BOYD; JEAN CLAUDE LARRECHE

MARKETING STRATEGY PLANNING AND IMPLEMENTATION - 3 - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED 2000 - 393

ISBN: 0070435537

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.8 (MBA) / ORV

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MARKETING STRATEGY PLANNING AND IMPLEMENTATION