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FIREBRANDS BUILDING BRAND LOYALTY IN THE INTERNET AGE

MICHAEL MOON; DOUG MILLISON

FIREBRANDS BUILDING BRAND LOYALTY IN THE INTERNET AGE - - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED 2000 - 318

ISBN: 0070439532

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.8343 (MBA) / MIC

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FIREBRANDS BUILDING BRAND LOYALTY IN THE INTERNET AGE