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DATA MINING TECHNIQUES : FOR MARKETING SALES AND CUSTOMER SUPPORT

GORDON S LINOFF ; MICHAEL JA BERRY

DATA MINING TECHNIQUES : FOR MARKETING SALES AND CUSTOMER SUPPORT - JOHN WILEY AND SONS INC 1997 - 454

ISBN: 0471179809

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.8`02 (MBA) / GOR

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DATA MINING TECHNIQUES : FOR MARKETING SALES AND CUSTOMER SUPPORT