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AN ANALYTIC APPROACH TO MARKETING DECISIONS

ROBERT F DYER; ERNEST H FORMAN

AN ANALYTIC APPROACH TO MARKETING DECISIONS - PRENTICE-HALL 1991 - 434

ISBN: 013558826X

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.802 (MBA) / ROB

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AN ANALYTIC APPROACH TO MARKETING DECISIONS