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THE STRATEGIC ROLE OF MARKETING : UNDERSTANDING WHY MARKETING SHOULD BE CENTRAL TO YOUR BUSINESS STRATEGY

ADRIAN DAVIES

THE STRATEGIC ROLE OF MARKETING : UNDERSTANDING WHY MARKETING SHOULD BE CENTRAL TO YOUR BUSINESS STRATEGY - MCGRAW HILL BOOK COMPANY 1995 - 205

ISBN: 0077078543

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.802 (MBA) / ADR

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THE STRATEGIC ROLE OF MARKETING : UNDERSTANDING WHY MARKETING SHOULD BE CENTRAL TO YOUR BUSINESS STRATEGY