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RETAIL POWER PLAYS FROM TRADING TO BRAND LEADERSHIP

ANDREW WILEMAN; MICHAEL JARY

RETAIL POWER PLAYS FROM TRADING TO BRAND LEADERSHIP - MACMILLAN INDIA LIMITED 1997 - 280

ISBN: 033368527X

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658,8 (MBA) / AND

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RETAIL POWER PLAYS FROM TRADING TO BRAND LEADERSHIP