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INNOVATE STRAIGHT PATH TO QUALITY, CUSTOMER DELIGHT, AND COMPETITIVE ADVANTAGE

PAUL A SCHUMANN; DONNA CL PRESTWOOD; ALVIN H TONG ET AL.

INNOVATE STRAIGHT PATH TO QUALITY, CUSTOMER DELIGHT, AND COMPETITIVE ADVANTAGE - MCGRAW HILL BOOK COMPANY 1994 - 208

ISBN: 0070557144

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.8 (MBA) / PAU

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INNOVATE STRAIGHT PATH TO QUALITY, CUSTOMER DELIGHT, AND COMPETITIVE ADVANTAGE