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MASTERING DATA MINING: THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT

MICHAEL JA BERRY; GORDON S LINOFF

MASTERING DATA MINING: THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT - JOHN WILEY AND SONS INC 2000 - 494

ISBN: 0471331236

Subjects--Topical Terms:
MANAGEMENT DATA MINING

Dewey Class. No.: 658.00285 (MBA) / MIC

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MASTERING DATA MINING: THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT