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FUNDAMENTALS OF MARKETING

WILLIAM J STANTON; MICHAEL J ETZEL; BRUCE J WALKER

FUNDAMENTALS OF MARKETING - 10 - MCGRAW HILL BOOK COMPANY 1994 - 697 - MARKETING AND ADVERTISING .

ISBN: 0071135618

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.8 STA (MBA) / WIL

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FUNDAMENTALS OF MARKETING