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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY

KEVIN LANE KELLER

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY - 5 - NOIDA PEARSON INDIA EDUCATION SERVICES 2020 - 642

ISBN: 9789353946135

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.82

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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY