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ADVERTISING PRINCIPLES AND PRACTICE

WILLIAM WELLS; JOHN BURNETT; SANDRA MORIARTY

ADVERTISING PRINCIPLES AND PRACTICE - 3 - PRENTICE-HALL 1995 - 815

ISBN: 0137228694

Subjects--Topical Terms:
MANAGEMENT ADVERTISING

Dewey Class. No.: 659.1 WEL (MBA) / WIL

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ADVERTISING PRINCIPLES AND PRACTICE