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FAME AND FORTUNE : HOW SUCCESSFUL COMPANIES BUILD WINNING REPUTATIONS

CHARLES J FOMBRUN.; CEES BM VAN RIEL

FAME AND FORTUNE : HOW SUCCESSFUL COMPANIES BUILD WINNING REPUTATIONS - - PEARSON EDUCATION. 2004 - xxviii,273p.

ISBN: 9788129706636

Subjects--Topical Terms:
ORGANISATIONAL COMMITMENT

Dewey Class. No.: FOM (MBA) / CHA

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FAME AND FORTUNE : HOW SUCCESSFUL COMPANIES BUILD WINNING REPUTATIONS