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THE 4A'S OF MARKETING : CREATING VALUE FOR CUSTOMERS, COMPANIES AND SOCIETY

JAGDISH N SHETH.; RAJENDRA S SISODIA.

THE 4A'S OF MARKETING : CREATING VALUE FOR CUSTOMERS, COMPANIES AND SOCIETY - - ROUTLEDGE. 2013 - 209p.

ISBN: 9780415898355

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 SHE / JAG

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THE 4A'S OF MARKETING : CREATING VALUE FOR CUSTOMERS, COMPANIES AND SOCIETY