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BRAND BREAKOUT : HOW EMERGING MARKET BRANDS WILL GO GLOBAL

NIRMALYA KUMAR.; JAN BENEDICT; STEENKAMP EM

BRAND BREAKOUT : HOW EMERGING MARKET BRANDS WILL GO GLOBAL - - PALGRAVE MACMILLAN. 2013 - xvi,256p.

ISBN: 9781137276612

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 KUM (MBA) / NIR

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BRAND BREAKOUT : HOW EMERGING MARKET BRANDS WILL GO GLOBAL