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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY

KEVIN LANE KELLER.

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY - 2 - PEARSON EDUCATION. 2007 - 816 p.

ISBN: 9788177584875

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 LAN (MBA) / KEV

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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY