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SERVICES MARKETING : PEOPLE, TECHNOLOGY, STRATEGY

CHRISTOPHER LOVELOCK.; JOCHEN WIRTZ.; JAYANTA CHATTERJEE.

SERVICES MARKETING : PEOPLE, TECHNOLOGY, STRATEGY - 5 - PEARSON EDUCATION. 2007 - 594 p.

ISBN: 9788177584509

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 LOV / CHR

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SERVICES MARKETING : PEOPLE, TECHNOLOGY, STRATEGY