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STRATEGIC MARKETING CHANNEL MANAGEMENT

DONALD J BOWERSOX.; BIXBY COOPER M.

STRATEGIC MARKETING CHANNEL MANAGEMENT - - TATA MCGRAW HILL EDUCATION PRIVATE LIMITED. 2006 - 487 p.

ISBN: 9780070586691

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 BOW / DON

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STRATEGIC MARKETING CHANNEL MANAGEMENT