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PRIVATE LABEL STRATEGY : HOW TO MEET THE STORE BRAND CHALLENGE

NIRMALYA KUMAR.; JAN-BENEDICT EM STEENKAMP.

PRIVATE LABEL STRATEGY : HOW TO MEET THE STORE BRAND CHALLENGE - - HARVARD BUSINESS SCHOOL PRESS, BOSTON 2007 - 270 p.

ISBN: 9781422101674

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 NIR (MBA) / NIR

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PRIVATE LABEL STRATEGY : HOW TO MEET THE STORE BRAND CHALLENGE