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BEST PRACTICE CASES IN BRANDING : LESSONS FROM THE WORLD'S STROMGEST BRANDS

KEVIN LANE KELLER.

BEST PRACTICE CASES IN BRANDING : LESSONS FROM THE WORLD'S STROMGEST BRANDS - - PEARSON EDUCATION. 2008 - 382 p.

ISBN: 9788131721155

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 KEL (MBA) / KEV

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BEST PRACTICE CASES IN BRANDING : LESSONS FROM THE WORLD'S STROMGEST BRANDS