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MANAGING INDIAN BRANDS : MARKETING CONCEPTS AND STRATEGIES

RAMESH KUMAR S.

MANAGING INDIAN BRANDS : MARKETING CONCEPTS AND STRATEGIES - 2 - VIKAS PUBLISHING HOUSE PVT LTD 2007 - 356 p.

ISBN: 9788125913084

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 RAM (MBA) / RAM

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MANAGING INDIAN BRANDS : MARKETING CONCEPTS AND STRATEGIES