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STORYTELLING IN ORGANIZATIONS : WHY STORYTELLING IS TRANSFORMING 21ST CENTURY ORGANIZATIONS AND MANAGEMENT

JOHN SEELY BROWN.; STEPHEN DENNING; KATALINA GROH; LAURENCE PRUSAK.

STORYTELLING IN ORGANIZATIONS : WHY STORYTELLING IS TRANSFORMING 21ST CENTURY ORGANIZATIONS AND MANAGEMENT - - BUTTERWORTH-HEINEMANN. 2007 - 192 p.

ISBN: 9788131207154

Subjects--Topical Terms:
ORGANIZATIONAL BEHAVIOUR

Dewey Class. No.: 658.001 BRO (MBA) / JOH

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STORYTELLING IN ORGANIZATIONS : WHY STORYTELLING IS TRANSFORMING 21ST CENTURY ORGANIZATIONS AND MANAGEMENT