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MARKETING METAPHORIA : WHAT METAPHORS REVEAL ABOUT THE MINDS OF CONSUMERS

GERALD ZALTMAN.; LINDSAY H ZALTMAN.

MARKETING METAPHORIA : WHAT METAPHORS REVEAL ABOUT THE MINDS OF CONSUMERS - - HARVARD BUSINESS PRESS 2008 - 230 p.

ISBN: 9781422121153

Subjects--Topical Terms:
CONSUMER BEHAVIOUR

Dewey Class. No.: 658.8342 ZAL (MBA) / GER

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MARKETING METAPHORIA : WHAT METAPHORS REVEAL ABOUT THE MINDS OF CONSUMERS