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EMOTION AND REASON IN CONSUMER BEHAVIOR

ARJUN CHAUDHURI.

EMOTION AND REASON IN CONSUMER BEHAVIOR - - BUTTERWORTH-HEINEMANN. 2006 - 165 p.

ISBN: 9788131211090

Subjects--Topical Terms:
CONSUMER BEHAVIOUR

Dewey Class. No.: 658.8342 CHA (MBA) / ARJ

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EMOTION AND REASON IN CONSUMER BEHAVIOR