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ADVERTISING : AN IMC PERSPECTIVE

MURTHY SN.; BHOJANNA U

ADVERTISING : AN IMC PERSPECTIVE - 2 - EXCEL BOOKS. 2010 - 458 p.

ISBN: 9788174468352

Subjects--Topical Terms:
ADVERTISING

Dewey Class. No.: 659.1 MUR (MBA) / MUR

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ADVERTISING : AN IMC PERSPECTIVE