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STRATEGIC MARKETING FOR NONPROFIT ORGANIZATIONS

ALAN R ANDREASEN; PHILIP KOTLER.

STRATEGIC MARKETING FOR NONPROFIT ORGANIZATIONS - 6 - PHI LEARNING PRIVATE LIMITED. 2007 - 536 p.

ISBN: 9788120322592

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.84 AND (MBA) / ALA

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STRATEGIC MARKETING FOR NONPROFIT ORGANIZATIONS