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BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE MAKE THE COMPETITION IRRELEVANT

CHAN KIM W.; RENEE MAUBORGNE.

BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE MAKE THE COMPETITION IRRELEVANT - - HARVARD BUSINESS PRESS 2005 - 240 p.

ISBN: 9781591396192

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.802 KIM / CHA

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BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE MAKE THE COMPETITION IRRELEVANT