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BIG BRANDS BIG TROUBLE

JACK TROUT.

BIG BRANDS BIG TROUBLE - - JOHN WILEY & SONS LTD 2001 - 223 p.

ISBN: 9780471263036

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 659.1 TRO (MBA) / JAC

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BIG BRANDS BIG TROUBLE