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MARKETING PLANS FOR SERVICE BUSINESSES : A COMPLETE GUIDE

MALCOLM MCDONALD.; ADRIAN PAYNE.

MARKETING PLANS FOR SERVICE BUSINESSES : A COMPLETE GUIDE - - BUTTERWORTH-HEINEMANN. 2007 - 401 p.

ISBN: 9788131211069

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 MCD (MBA) / MAL

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MARKETING PLANS FOR SERVICE BUSINESSES : A COMPLETE GUIDE