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SERVICE MANAGEMENT AND MARKETING : CUSTOMER MANAGEMENT IN SERVICE COMPETITION

CHRISTIAN GRONROOS.

SERVICE MANAGEMENT AND MARKETING : CUSTOMER MANAGEMENT IN SERVICE COMPETITION - - WILEY INDIA PVT. LTD. 2013 - 483 p.

ISBN: 9788126512874

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 GRO (MBA) / CHR

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SERVICE MANAGEMENT AND MARKETING : CUSTOMER MANAGEMENT IN SERVICE COMPETITION