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HANDBOOK OF BRAND RELATIONSHIPS

DEBORAH J MACINNIS.; WHAN PARK C; JOSEPH R PRIESTER EDS.

HANDBOOK OF BRAND RELATIONSHIPS - - YES DEE PUBLISHING PVT. LTD 2011 - 424 p.

ISBN: 9789380381169

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 MAC (MBA) / DEB

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HANDBOOK OF BRAND RELATIONSHIPS