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THE CRM HANDBOOK : A BUSINESS GUIDE TO CUSTOMER RELATIONSHIP MANAGEMENT

JILL DYCHE.

THE CRM HANDBOOK : A BUSINESS GUIDE TO CUSTOMER RELATIONSHIP MANAGEMENT - - PEARSON. 2011 - 331 p.

ISBN: 9788177587623

Subjects--Topical Terms:
CUSTOMER RETENTION

Dewey Class. No.: 658.812 DYC (MBA) / JIL

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THE CRM HANDBOOK : A BUSINESS GUIDE TO CUSTOMER RELATIONSHIP MANAGEMENT