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ADVERTISING MANAGEMENT : CONCEPTS AND CASES

MANENDRA MOHAN.

ADVERTISING MANAGEMENT : CONCEPTS AND CASES - - TATA MCGRAW HILL EDUCATION PRIVATE LIMITED. 2013 - 415 p.

ISBN: 9780074517802

Subjects--Topical Terms:
ADVERTISING

Dewey Class. No.: 659.1 MOH (MBA) / MAN

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ADVERTISING MANAGEMENT : CONCEPTS AND CASES