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BRAND MANAGEMENT : THE INDIAN CONTEXT

MOORTHI YLR.

BRAND MANAGEMENT : THE INDIAN CONTEXT - - VIKAS PUBLISHING HOUSE. 2010 - 171 p.

ISBN: 9788125914273

Subjects--Topical Terms:
BRAND MANAGEMENT MARKETING

Dewey Class. No.: 658.827 MOO (MBA) / MOO

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BRAND MANAGEMENT : THE INDIAN CONTEXT