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INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS

KENNETH E CLOW.; DONALD BAACK.

INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS - 4 - PEARSON. 2012 - 478 p.

ISBN: 9788131763292

Subjects--Topical Terms:
ADVERTISING MANAGEMENT

Dewey Class. No.: 659.1 CLO (MBA) / KEN

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INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS