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THE 7 PRINCIPLES OF BRAND MANAGEMENT

NITISH RAI GUPTA

THE 7 PRINCIPLES OF BRAND MANAGEMENT - - TATA MCGRAW HILL EDUCATION PRIVATE LIMITED. 2011 - 122 p.

ISBN: 9780070680906

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 RAI (MBA) / NIT

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THE 7 PRINCIPLES OF BRAND MANAGEMENT