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BRAND SUCCESS : HOW THE WORLD'S TOP 100 BRANDS THRIVE AND SURVIVE

MATT HAIG.

BRAND SUCCESS : HOW THE WORLD'S TOP 100 BRANDS THRIVE AND SURVIVE - - KOGAN PAGE. 2011 - vii, 296 p.

ISBN: 9780749462871

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 HAI (MBA) / MAT

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BRAND SUCCESS : HOW THE WORLD'S TOP 100 BRANDS THRIVE AND SURVIVE