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STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM

JEAN-NOEL KAPFERER.

STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM - 2 - KOGAN PAGE. 2010 - 443 p.

ISBN: 9788175541091

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 NOE (MBA) / JEA

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STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM