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BRANDING WITH BRAINS : THE SCIENCE OF GETTING CUSTOMERS TO CHOOSE YOUR COMPANY

TJACO WALVIS

BRANDING WITH BRAINS : THE SCIENCE OF GETTING CUSTOMERS TO CHOOSE YOUR COMPANY - - PRENTICE HALL. 2010 - xv, 244 p.

ISBN: 9780273719953

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 WAL (MBA) / TJA

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BRANDING WITH BRAINS : THE SCIENCE OF GETTING CUSTOMERS TO CHOOSE YOUR COMPANY