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ADVERTISING MANAGEMENT : WITH INTEGRATED BRAND PROMOTION

THOMAS C O'GUINN.; CHRIS T ALLEN.; RICHARD J SEMENIK.

ADVERTISING MANAGEMENT : WITH INTEGRATED BRAND PROMOTION - - CENGAGE LEARNING. 2011 - 648 p.

ISBN: 9788131509128

Subjects--Topical Terms:
ADVERTISING MANAGEMENT

Dewey Class. No.: 659.1 OGU (MBA) / THO

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ADVERTISING MANAGEMENT : WITH INTEGRATED BRAND PROMOTION