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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY

KEVIN LANE KELLER.; PARAMESWARAN MG.; ISAAC JACOB

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY - 3 - PEARSON. 2011 - 695 p.

ISBN: 9788131756898

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 LAN (MBA) / KEV

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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY